Vision, Mission & Objectives
- Collectively striving for excellence and in doing so, set towering standards.
- Continuously striving to be a world renowned supplier in the construction industry and provide supreme products based on the clients requirements, coupled with 100% accuracy rate.
- Ensure maximum return-on-investment to URF stakeholders and partners.
- To achieve unparalleled levels of professional excellence, reliability and quality in all business dealings.
- To be graded as one of the top cut & bend factory in the region and set benchmarks in the construction industry.
- Continuously contribute to the success of the UAE’s construction sector and be part of the country’s on going success story.
- Embrace constant development, enhancement, growth and knowledge in order to surpass competition.
- Constantly set realistic targets that not only reaps maximum benefits to the organization but to the employees as well.
- Emphasize on quality, best manufacturing processes and integrated management procedures.